COVID-19's impact on cannabis

COVID-19's impact on cannabis

George Sadler, president of Platinum, a San Diego-based cannabis company stated:

“I see a market split developing. There’s always going to be a demand for cannabis, but what people are willing to pay will change. I think cannabis companies will have to adapt to this, whether it be through entry-level products offered at a lower price point or shifting their marketing dollars to a different demo.”